By culture and by merit.

Chapters will promote and market historically black colleges and universities and encourage students to attend HBCUs as a sustainability measure. Activities will include researching and publishing information regarding prominent Alpha Kappa Alpha women and other notable individuals who attended HBCUs.

Alpha Kappa Alpha will continue to raise community awareness of critical health issues impacting African-American women. The primary focuses will be breast cancer awareness and prevention, heart health, nutrition and wellness, and care for the caregivers.